visceral marketing communicationsdelightful product experiences

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about

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I'm Andrew McLaughlin and I've been working in digital, marketing and products since 2001.I set up Poplair in 2009 to advise and embed with clients seeking creative impact, business change and commercial growth.I've worked with big-brands, scalers and ambitious startups (as well as their financial backers).

work

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Client-side residencies with tech heavyweights including Cisco, Fujifilm and Sage.Collaborative global campaign management for IBM x SAP, HTC and Samsung.Digital and physical product experience development for enterprise and consumer from 1&1 IONOS through to Manchester City Football Club.

contact

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